热带地理 ›› 2018, Vol. 38 ›› Issue (5): 717-725.doi: 10.13284/j.cnki.rddl.003071

• 论文 • 上一篇    下一篇

欧美游客对中国城市购物中心的地方性感知 ——以宁波市天一广场为例

陈 霄1,陈婉欣2   

  1. (1.深圳职业技术学院,广东 深圳 518055;2.悉尼科技大学商学院,悉尼 2007)
  • 出版日期:2018-09-05 发布日期:2018-09-05
  • 通讯作者: 陈婉欣(1990―),女,广东人,博士研究生,主要从事旅游与创新,绿色发展研究,(E-mail)wancy9073@163.com。
  • 作者简介:陈霄(1986―),男,湖南张家界人,讲师,博士,主要从事旅游与地方感、城市旅游研究,(E-mail)alven9999@163.com。
  • 基金资助:

    国家自然科学青年基金项目(41501158);深圳职业技术学院青年创新基金(22s230119991)

Western Tourists’ Sense of Place on Shopping Malls: A Case Study of the Tianyi Plaza in Ningbo City

CHEN Xiao1,CHEN Wanxin2   

  1. (1.Shenzhen Polytechnic,Shenzhen 518055,China;2.Business School,University of Technology Sydney,Sydney 2007,Australia)
  • Online:2018-09-05 Published:2018-09-05

摘要:

以大型购物中心的地方性为研究对象,以宁波市天一广场为案例地,在游客地方感的概念框架下,采用观察法、访谈法等数据获取方法,运用定性与定量等分析方法,探讨了欧美游客对中国城市购物中心地方性的感知。结果:验证了中国城市购物中心同样是国际游客的主要旅游目的地之一;中国购物中心不能简单地被认为是无地方性的;游客购物的过程中,不仅体验中国的购物中心,而且感受了中国快速发展的城市本身;地方历史是地方性的重要形成机制,而全球化作为特定时间的产物通过参与当地历史成为了地方性的组成部分。

关键词: 游客地方感, 购物中心, 无地方性, 宁波市天一广场

Abstract:

Shopping malls in a city are broadly conceptualized as placelessness. According to Relph’s definition of placelessness, places with the attribute of placelessness are not supposed to be attractive to tourists. Shopping malls, however, are one of the main tourism attractions, which are appealing to international tourists. This comes to our research question, that is, how do shopping malls attract international tourists? Even though extensive researches have been conducted on how historic sites and natural landscapes attracting western tourists, the studies on shopping malls are limited. This study takes a shopping mall in Ningbo, China, as a case and collects data through questionnaires and interviews. The findings are: 1) even though shopping malls are characterized by placelessness, it is proved that they are one of the major tourist destinations for western tourists. Western tourists go there for the reason that it is a place for quality assurance. The idea of shopping malls is imported from western society and western tourists are familiar with this consumption place and perceive it as quality guarantee for shopping. 2) Shopping malls embody the authenticity of local residents’ consumption behavior. Shopping malls are considered as a daily consumption place for local residents and have become a part of local residents’ daily life. Western tourists are attracted by the local lifestyle, which is embedded in shopping experience. The contemporary lifestyle of local residents is considered as parts of the development history of China and this lifestyle is appealing to western tourists. 3) The rapid development of China is unique around the world. The attribute of high-speed development becomes the attractiveness for western tourists and this attribute is embodied in shopping malls. On one hand, western tourists are impressed by the modern building, atmosphere, environment and brands when they are entering shopping malls. On the other hand, the shopping malls are located near traditional street blocks. The modern shopping malls and traditional street blocks create a unique landscape. From western tourists’ eyes, this landscape is a mixture of the present and the past of the development of China. Western tourists feel like experiencing the past and the present at the same time. This contrast makes shopping malls even attracting.

Key words: tourists&rsquo, sense of place, shopping mall, placelessness, the Ningbo Tianyi Plaza