热带地理 ›› 2018, Vol. 38 ›› Issue (5): 707-716.doi: 10.13284/j.cnki.rddl.003072

• 论文 • 上一篇    下一篇

历史背景认知对殖民遗产旅游情感体验的影响 ——以广州沙面岛为例

赵 昭1,张朝枝2   

  1. (1.北京大学 城市与环境学院,北京100871;2.中山大学 a.旅游学院;b.旅游发展与规划研究中心,广州 510275)
  • 出版日期:2018-09-05 发布日期:2018-09-05
  • 通讯作者: 张朝枝(1973―),男,湖南人,教授,研究方向为遗产旅游与国家公园管理、旅游发展与目的地管理,(E-mail)zhchzhi@mail.sysu.edu.cn。
  • 作者简介:赵昭(1995―),女,陕西人,硕士研究生,研究方向为城市遗产与旅游规划、旅游体验等,(E-mail)zhaozh9@mail2.sysu.edu.cn。
  • 基金资助:

    国家自然科学基金项目(41471122)

Influence of Background Knowledge on Colonial Heritage Tourist Emotional Experience: A Case Study of Shameen, Guangzhou

ZHAO Zhao1,ZHANG Chaozhi2   

  1. (1.Peking University,College of Urban and Environmental Sciences,Beijing 100871,China;2.a.School of Tourism;b.Sun Yat-sun University,,Center for Tourism Planning & Research,Sun Yat-sen University,Guangzhou 510275,China)
  • Online:2018-09-05 Published:2018-09-05

摘要:

中国数量众多的租界本质是殖民统治时期的空间遗存,但随着时间的推移,一些历史背景已经被遗忘。以广州沙面为例,利用情感量表问卷对具备不同历史知识的340个样本进行认知与情感体验评价,探索历史背景认知对旅游者情感体验的作用与情感体验差异的产生原因。研究发现:1)愉悦、目标一致性与新奇/确定决定积极情感,自我投入决定消极情感;2)接受沙面历史背景介绍的旅游者情感体验更消极,认知评价具有显著差异。殖民历史背景认知通过降低旅游者的愉悦、目标一致性,减弱积极情感欢乐、喜爱,提升自我投入从而增强消极情感气愤、悲伤、畏惧;3)殖民历史认知是否导致情感体验趋于消极由个体的评价所决定。历史背景知识为旅游者带来深入旅游体验的同时不会影响旅游追求愉悦的本质,这为殖民遗产旅游的展示与管理带来新的启示。

关键词: 殖民遗产, 旅游者情感体验, 历史背景认知, 认知评价, 中国旅游者, 沙面

Abstract:

The concession is the legacy of Chinese colonial period,and also a “warning heritage” reflecting the negative social memory of the semi-colonial and semi-feudal society.When the concession is endowed with the function of tourism,whether the negativeness of the historical background affect tourism essential of pursuing pleasure or not? What influence it has on tourism emotions? Those issues have not been fully demonstrated till now.To determine the emotional experiences of young Chinese when they visit colonial heritage attractions,Cognitive Appraisal Theory (CAT) and the tool of emotion scale were used.This was the first time to apply these two models together in the Chinese context.Questionnaire was conducted in a field experiment approach with 340 samples in different history background knowledge level in total.Shameen,a 5A tourist attraction in Guangzhou,was selected for analysis because it is the epitome of China’s colonial history and favored by young tourists.The findings showed that,firstly,positive emotions,including joy,love and surprise,were related with pleasantness,goal congruence and novelty/certainty; on the other hand,negative emotions,including angry,fear and sadness were associated with ego-involvement.Secondly,the tourists who learnt about the colonial history background showed more negative emotional experiences and discrepant appraisal than those who did not.Therefore,it seemed that colonial history background can weaken positive emotions by depressing pleasantness and goal congruence.Meanwhile,it can strengthen negative emotions via enhancement of ego-involvement.Thirdly,the change of tourists’ emotional experiences brings about common changes in cognitive appraisal,tourists’ emotional experiences depend on current appraisal and influence the appraisal in the sequence.Nevertheless,according to CAT,whether the background knowledge of colonial history is able to bring a negative impact on tourists’ emotional experiences is largely depends on the individuals’ appraisal.The history background knowledge of a colonial heritage could help tourists enjoy more profound tourism experience without affecting them perusing pleasure in their trips,which is the nature of tourism.Based on CAT,the paper enriched the discussion of the reasons why tourists generated different emotional experiences,extended the application of emotional experience and CAT in Chinese context.Also,this result may be an enlightening view to the representation and management of the colonial heritage tourism,it suggests to emphasize the interpretation of heritage history background,which may inspire tourists’ emotional experience and strengthen heritage value of education.

Key words: colonial heritage, tourist emotional experience, historical background knowledge, Cognitive Appraisal Theory (CAT), Chinese tourists, Shameen