热带地理 ›› 2016, Vol. 36 ›› Issue (2): 237-244.doi: 10.13284/j.cnki.rddl.002824

• 论文 • 上一篇    下一篇

城市依托型山岳景区游客亲环境行为 ——以岳麓山为例

王 凯1,2,李志苗1,肖 燕1   

  1. (1.湖南师范大学 旅游学院,长沙410081;2.中国科学院地理科学与资源研究所 旅游研究与规划设计中心,北京 100101)
  • 出版日期:2016-03-31 发布日期:2016-03-31
  • 作者简介:王凯(1969―),男,湖南新宁人,教授,博士后,主要从事低碳经济、旅游发展与管理等研究,(E-mail)kingviry@163.com。
  • 基金资助:
    湖南省教育厅科学研究重点项目(14A088);湖南师范大学青年优秀人才培养计划项目(2013YX07);国家自然科学基金项目(41201135)

Tourists’ Pro-Environmental Behavior in Urban Mountainous Scenic Spot: A Case Study of the Yuelu Mountain

WANG Kai1,2,LI Zhimiao1,XIAO Yan1   

  1. (1.School of Tourism, Hunan Normal University,Changsha 410081,China;2.The Center for Recreation and Tourism Research, Institute of Geographic Sciences and Natural Resources Research,CAS,Beijing 100101,China)
  • Online:2016-03-31 Published:2016-03-31

摘要: 基于道德动机的价值-信念-规范理论和基于利己动机的计划行为理论,构建游客亲环境行为意向的综合模型,检验游客亲环境行为的深层次影响因素和机制。结果表明:与单一理论模型相比,综合模型对游客亲环境行为意向的解释力度相对较高;后果意识与责任归属、行为态度、知觉行为控制和主观规范正相关,标准化路径系数分别为0.98、0.50、0.70和0.66;主观规范和个人规范是影响游客行为意向的主要因素,标准化路径系数分别为0.70和0.51,而生态世界观对行为态度、行为态度和知觉行为控制对游客的行为意向影响不显著。景区可以通过加强环保宣传和利用环保志愿者的监督、劝解以增强游客的环保意识;游客也应提高自身的环保意识,在旅游活动中增加关注环境行为的旅游体验。

关键词: 亲环境行为, 城市依托型景区, 结构方程模型, 游客, 岳麓山

Abstract: Tourists’ environmental performance has exerted far-reaching influences on the sustainable development of the scenic spot. Converging value-belief-norm theory involving pro-social motives and theory of planned behavior involving self-interest motives, this paper was designed to provide a comprehensive understanding of the formation of travelers' pro-environmental intentions in the Yuelu Mountain which attracted numerous tourists since free-admission policy. Results showed that our unified model for pro-environmental intention was superior to existing theories; Adverse consequences for valued objects had significant positive influence on ascribed responsibility, attitude toward the behavior, perceived behavioral control and subjective norm, whose standardized path coefficients were 0.98, 0.50, 0.70 and 0.66 respectively; Personal norm and subjective norm were the main factors affecting pro-environmental intention whose standardized path coefficients were 0.70 and 0.51 respectively, while the path from attitude toward the behavior and from perceived behavioral control to behavioral intention was found to be not significant. Based on above conclusions, this paper suggests raising tourist’ pro-environmental awareness through strengthening publicity and education from authorities and supervising them from pro-environmental volunteers.

Key words: pro-environmental behavior, urban scenic spot, structural equation model, tourist, the Yuelu Mountain