城市依托型山岳景区游客亲环境行为
——以岳麓山为例

doi:10.13284/j.cnki.rddl.002824

Abstract

Abstract: Tourists’ environmental performance has exerted far-reaching influences on the sustainable development of the scenic spot. Converging value-belief-norm theory involving pro-social motives and theory of planned behavior involving self-interest motives, this paper was designed to provide a comprehensive understanding of the formation of travelers' pro-environmental intentions in the Yuelu Mountain which attracted numerous tourists since free-admission policy. Results showed that our unified model for pro-environmental intention was superior to existing theories; Adverse consequences for valued objects had significant positive influence on ascribed responsibility, attitude toward the behavior, perceived behavioral control and subjective norm, whose standardized path coefficients were 0.98, 0.50, 0.70 and 0.66 respectively; Personal norm and subjective norm were the main factors affecting pro-environmental intention whose standardized path coefficients were 0.70 and 0.51 respectively, while the path from attitude toward the behavior and from perceived behavioral control to behavioral intention was found to be not significant. Based on above conclusions, this paper suggests raising tourist’ pro-environmental awareness through strengthening publicity and education from authorities and supervising them from pro-environmental volunteers.

Key words: pro-environmental behavior, urban scenic spot, structural equation model, tourist, the Yuelu Mountain

WANG Kai，LI Zhimiao，XIAO Yan. Tourists’ Pro-Environmental Behavior in Urban Mountainous Scenic Spot: A Case Study of the Yuelu Mountain[J].TROPICAL GEOGRAPHY, 2016, 36(2): 237-244.

References

[1] HINES J M，HUNGERFORD H R，TOMERA A N．Analysis and synthesis of research on responsible environmental behavior：A meta- analysis[J]．The Journal of Environmental Education，2003，8（2）：1-8．

[2] WIDEGREN ?．The new environmental paradigm and personal norms [J]．Environment and Behavior，1998，30（6）：75-100．

[3] MORITZ B，MENZEL S．The role of perceived socio-spatial distance in adolescents' willingness to engage in pro-environmental behavior [J]．Journal of Environmental Psychology，2014，40（12）：412-420．

[4] CARENA J，GERARD T K．Understanding the internal processes of behavioral engagement in a national park： A latent variable path analysis of the value-belief-norm theory[J]．Journal of Environmental Psychology，2014，38（3）：288-297．

[5] CHEN M F．An examination of the value-belief-norm theory model in predicting pro-environmental behavior in Taiwan[J]．Asian Journal of Social Psychology，2015，18（2）：145-151．

[6] HEINZ W，JAN K．Pro-environmental behavior and rational consumer choice：Evidence from surveys of life satisfaction[J]．Journal of Economic Psychology，2010，31（3）：405-420．

[7] BANG H K，ELLINGER A E，HADJIMARCOU J，TRAICHAL P A, TAYLOR C R．Consumer concern，knowledge，belief，and attitude toward renewable energy：An application of the reasoned action theory [J]．Psychology and Marketing，2000，17（6）：449-468．

[8] KAPLAN S，MANCA F，NIELSEN T，PRATO C G．Intention to use bike-sharing for holiday cycling：An application of the theory of planned behavior[J]．Tourism Management，2015，47（4）：36-46．

[9] NATALIA L M，MERCEDES S．Theory of planned behavior and the value-belief-norm theory explaining willingness to pay for a suburban park[J]．Journal of Environmental Management，2012，113（7）：251-262．

[10] YOUNG H K，MIN C K，BEN K G．An examination of food tourist’s behavior：Using the modified theory of reasoned action[J]．Tourism Management，2011，32（5）：1159-1165．

[11] HAN H，HSU L，SHEU C．Application of the theory of planned behavior to green hotel choice：Testing the effect of environmental friendly activities[J]．Tourism Management，2010，31（3）：325-334．

[12] ONWEZEN M C，ANTONIDES G，BARTELS J．The norm activation model：An exploration of the functions of anticipated pride and guilt in pro-environmental behavior[J]．Journal of Economic Psychology，2013，39（12）：141-153．

[13] SEBASTIAN B，GUIDO M．Twenty years after Hines，Hungerford，and Tomera：A new meta-analysis of psycho-social determinants of pro- environmental behaviour[J]．Journal of Environmental Psychology，2007，27（11）：14-25．

[14] 熊鹰，杨雪白．城市山岳型旅游地旅游资源空间承载力分析——以岳麓山风景区为例[J]．中国人口?资源与环境，2014，24（3）：301-304．

[15] STERN P C，DIETZ T，ABEL T．A value-belief-norm theory of support for social movements：The case of environmentalism [J]．Human Ecology Review，1999，6（7）：81-95．

[16] GROOT J，STEG L，DICKE M．Morality and reducing car use：Testing the norm activation model of prosocial behavior[M]//COLUMBUS F．Transportation research trends．New York：NOVA Publishers，2007：22．

[17] CORDANO M，WELCOMER S，SCHERER R F，PRADENAS L, PARADA V．A cross cultural assessment of three theories of pro- environmental behavior：A comparison between business students of Chile and the United States[J]．Environment and Behavior，2011，43（5），634-657．

[18] TH?GERSEN J，OLANDER F．To what degree are environmentally beneficial choices reflective of a general conservation stance? [J]．Environment and Behavior，2006，38（4）：550-569．

[19] 祁秋寅，张捷，杨旸，卢韶婧，张宏磊．自然遗产地游客环境态度与环境行为倾向研究——以九寨沟为例[J]．旅游学刊，2009，24（11）：41-46．

[20] 朱宇巍．海岛旅游者的环境行为教育研究[D]．大连：辽宁师范大学，2013．

[21] BERNARTH K，ROSCHEWITZ A．Recreational benefits of urban forests：Explaining visitors’ willingness to pay in the context of the theory of planned behavior[J]．Journal of Environmental Management，2008，89（3）：155-166．

[22] AJZEN I．The theory of planned behavior[J]．Organizational Behavior and Human Decision Processes，1991，50（2）：179-211．

[23] HEESUP H．Travelers' pro-environmental behavior in a green lodging context：Converging value-belief-norm theory and the theory of planned Behavior[J]．Tourism Management，2015，47（9）：164-177．

[24] KL?CKNER C A．A comprehensive model of the psychology of environmental behavior-A meta-analysis[J]．Global Environmental Change，2013，23（5）：1028-1038．

[25] 许黔宜．价值取向及能源消费态度间环境永续认知关系研究[D]．台北：国立成功大学，2009．

[26] 黄小乐，姜志坚．价值-信念-规范理论对我国学校环保教育的启示[J]．教育与教学研究，2010，24（2）：29-31．

[27] HENNING B，JOCHEN M．Values，beliefs，attitudes：An empirical study on the structure of environmental concern and recycling participation [J]．Social Science，2013，3（94）：691-714．

[28] AJZEN I．From intentions to actions：A theory of planned behavior [M]．Heidelberg：Springer，1985：11-39．

[29] 段文婷，江光荣．计划行为理论述评[J]．心理科学进展，2008，16（2）：315-320．

[30] ONWEZEN M C，BARTELS J，ANTONIDES G．The self-regulatory function of anticipated pride and guilt in a sustainable and healthy consumption context[J]．European Journal of Social Psychology，2014，44（1）：53-68．

[31] ASTRID D L，PIERRE V B，AJZEN C，SCHMIDT P．Using the theory of planned behavior to identify key beliefs underlying pro-environmental behavior in high-school students：Implications for educational interventions[J]．Journal of Environmental Psychology，2015，42（3）：128-138．

[32] 于伟．基于计划行为理论的居民环境行为形成机理研究——基于山东省内大中城市的调查[J]．生态经济，2010（6）：160-163．

[33] BAMBERG S，SCHMIDT P．Incentives，morality or habit? Predicting students' car use for university routes with the models of Ajzen，Schwartz，and Triandis[J]．Environment and Behavior，2003，35（3）：264-285．

[34] AJZEN I．Perceived behavioral control，self-efficacy，locus of control，and the theory of planned behavior[J]．Journal of Applied Social Psychology，2002，32（4）：665-683．

[35] DAVID G，BISHNU S，DON K，SMITH T．The Influence of consumers’ environmental beliefs and attitudes on energy saving behaviors[J]．Energy Policy，2011，39（12）：7684-7694．

[36] 黄雪丽．低碳旅游生活行为影响因素及其作用机制研究[D]．镇江：江苏大学，2012．

[37] 吴明隆．结构方程模型-AMOS的操作与应用[M]．第二版．重庆：重庆大学出版社，2010：37-62．

[38] JOSEPHINE P B，RITSUKO O．Pro-environmental products：Marketing influence on consumer purchase decision[J]．The Journal of Consumer Marketing，2008，25（5）：281．

Tourists’ Pro-Environmental Behavior in Urban Mountainous Scenic Spot: A Case Study of the Yuelu Mountain

PDF (PC)

Like

Knowledge

Abstract

Cite this article

share this article

References

Related Articles 15

Metrics

Comments

Recommended 0

[1]	Zhengliang Duan, Zhen Peng, Zuo Yang, Qing Bao, Lien Nguyen Thi. The Paradox between Tourists' Environmental Responsibility Behavior and Willingness from the Perspective of Rational Integration: Based on the Logistic-ISM Model [J]. Tropical Geography, 2021, 41(1): 104-113.
[2]	Ying Xiong, Kelun Hou, Sirui Zheng, Kun Zhang, Tianhao Yang, Dandan Zhao, Bing Sun, Lei Chen. Relationship between Farmer's Well-Being and Ecosystem Services in Hilly and Mountainous Areas of South China Based on Structural Equation Model: A Case Study of Lechang in Guangdong Province [J]. Tropical Geography, 2020, 40(5): 843-855.
[3]	Fang Zhu, Qin Su, Yun Tao, Jinghong Shen. Environmental Restorative Effects of Destination for Tourists from the Perspective of Tourist-Environment Interaction [J]. Tropical Geography, 2020, 40(4): 636-648.
[4]	Liu Qianqian, Yao Zhanqi, Zhou Gongmei. Temporal and Spatial Structure of Foreign Tourist Markets in China’s Inbound Tourism: A Reanalysis Based on Data from Inbound Leisure Tourists [J]. Tropical Geography, 2020, 40(1): 128-136.
[5]	CAO Xiaoshu, LIU Dan. Spatial Differentiation of Urban Tourism Satisfaction in China Based on Tourism Big Data [J]. TROPICAL GEOGRAPHY, 2018, 38(6): 771-778.
[6]	ZHAO Zhao，ZHANG Chaozhi. Influence of Background Knowledge on Colonial Heritage Tourist Emotional Experience： A Case Study of Shameen, Guangzhou [J]. TROPICAL GEOGRAPHY, 2018, 38(5): 707-716.
[7]	CHEN Xiao and CHEN Wanxin. Western Tourists’ Sense of Place on Shopping Malls： A Case Study of the Tianyi Plaza in Ningbo City [J]. TROPICAL GEOGRAPHY, 2018, 38(5): 717-725.
[8]	WIRUN PHICHAIWONGPHAKDEE，WU Yuefang，XU Honggang. Perception and Reacting Strategies to Chinese Outbound Tourist Image: Taking Thailand Public Media as an Example [J]. TROPICAL GEOGRAPHY, 2017, 37(4): 462-472.
[9]	ZUO Bing，CHEN Weibo. Impacts of Tourist Resorts Development on the Sustainable Livelihoods of Relocated Residents: A Case Study of Chimelong International Ocean Tourist Resort [J]. TROPICAL GEOGRAPHY, 2016, 36(5): 776-785.
[10]	WU Limin，HUANG Zhenfang，WANG Kun，ZHANG Chen. Review of the Research on Place Attachment in Tourist Destination both at Home and Abroad [J]. TROPICAL GEOGRAPHY, 2015, 35(2): 275-283.
[11]	HE Xiaoqian，LIU Yu，XIONG Guobao. Current Situation and Prospects of Studies on Geotourism [J]. TROPICAL GEOGRAPHY, 2015, 35(1): 130-138.
[12]	ZUO Bing，ZHOU Dongying. Interpretation and National Identity Constructing in the Whampoa Military Academy Memorial: An Effectiveness Assessment Based on SEM [J]. TROPICAL GEOGRAPHY, 2014, 34(2): 209-216.
[13]	ZHU Cuilan,HOU Zhiqiang . Tourist Destination Image Perception Based on Internet Word-of-Mouth: A Case Study of Xiamen [J]. TROPICAL GEOGRAPHY, 2013, 33(4): 489-495.
[14]	Zheng Dasheng, Zhang Shengcai. A DISCUSSION ON THE FUNCTION OF INFORMATION WORK IN TOURISM [J]. TROPICAL GEOGRAPHY, 1995, 15(2): 168-174.
[15]	Huang Jinlong. ANCIENT MARINE TRACES IN LIANHUA MOUNTAIN, PANYU COUNTY [J]. , 1990, 10(3): 242-246.