Abstract:

The transformation from the urban agglomeration of the Greater Pearl River Delta to the Guangdong-Hong Kong-Macao Greater Bay Area has essentially been a transformation from economic development-oriented growth supremacism to life quality-oriented post-growth supremacism. In the post-growth supremacism period, public construction has become an important topic. First, this study briefly reviews the basic connotations and meanings of publicity. Second, primarily based on the requirements of post-growth supremacism, self-examinations of the regional culture, the reversed transmission of public opinion, and the necessity and possibility of the construction of publicity in the Guangdong-Hong Kong-Macao Greater Bay Area are analyzed. Third, we focus on how Hong Kong and Shanghai promoted the construction of publicity. The experience of Hong Kong included the relatively strong independence and autonomy of its social organizations, and community construction in Hong Kong had basic characteristics of diversified participation and professional guidance. The experience of Shanghai included two aspects in terms of the physical public space: it emphasized government-led and multi-party participation in terms of the virtual public space and attached great importance to build a public opinion platform environment with broad, controversial and inclusive topics. Finally, two suggestions are presented: 1) to study the construction of publicity in Hong Kong, which was characterized by a society-led model and 2) to learn from Shanghai to build a government-dominated public space building mechanism, together with a more open and looser public platform and public opinion environment.

Key words: publicity, post-growth supremacism, the Guangdong-Hong Kong-Macao Greater Bay Area