Tropical Geography ›› 2020, Vol. 40 ›› Issue (5): 930-941.doi: 10.13284/j.cnki.rddl.003264

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Relocating the Canton Fair Changes the Spatial Construction of the Income Pattern of Regional Star-Rated Hotels in Guangzhou

Xiaodong Xin1(), Jigang Bao2(), Yi Liu3   

  1. 1.School of Geography and Planning, Sun Yat-sen University, Guangzhou 510275, China
    2.Center of Tourism Planning and Research, Sun Yat-sen University, Guangzhou 510275, China
    3.Anhui Institute of Tourism Planning & Design // Anhui Institute of Urban Construction & Design, Hefei 230051, China
  • Received:2019-10-30 Revised:2020-04-02 Online:2020-09-28 Published:2020-10-10
  • Contact: Jigang Bao E-mail:xxdnj@foxmail.com;eesbjg@zsu.edu.cn

Abstract:

The impact of large-scale urban conventions and exhibitions on the spatial differentiation of the hotel industry has always been a topic of interest in the academic community. Existing researches, however, pay more attention to the short-term and static economic patterns caused by certain exhibitions and less to the long-term and dynamic pattern changes caused by the relocation of the exhibition hall. Therefore, this study takes the overall movement of the Canton Fair to Pazhou in the fall of 2008 as an example with which to explore the practical impact of the relocation of its pavilion on the spatial reconstruction of the star-rated hotels in Guangzhou city during the exhibition period. It uses measurement statistics and ArcGIS software to compare data on these hotels during the Spring Fair in 2008, 2012, and 2016, attempting to reveal the changes in and logic behind their revenue trends based on supply of and demand. The main conclusions of the study, in terms of the overall and average revenue of these hotels during the Canton Fair in the eight years after the relocation of the pavilion are as follows. 1) Before the relocation of the exhibition hall, the overall and average revenue of star-rated hotels had "single-core" spatial characteristics, with Yuexiu District as the core; after the relocation, income earned in Yuexiu District gradually decreased while that of Tianhe and Haizhu districts gradually increased, showing that a "dual core" pattern centered on Yuexiu and Tianhe. In addition to this shift, the focus of the revenue saw an "eastward extension". A "southern extension" was relatively consistent with the spatial relocation of the pavilion, which changed the spatial distance between the hotel and the exhibition and triggered the transfer of demand for accommodation and promoted the formation of the "dual-core" revenue pattern for the municipal hotel industry. 2) The fluctuation of hotel revenue in each region from 2008—2012 was greater than that from 2012—2016; and this was smaller in Yuexiu District and the nearby Liwan District, where the exhibition moved to halls that were smaller than those used in Haizhu and Tianhe districts when the exhibition moved to the latter. This indicates that the impact of the relocation of the exhibition hall on changes in hotel revenue has shown a trend moving from large to small over time, and the rate of change in the areas to which it emigrated is less than that from which it immigrated. 3) Simultaneously, however, the growth in the number of hotels near Pazhou are not enough to manage the surge in demand for accommodation during the exhibition, and the hotel supply pattern of the Yuexiu District still dominates the regional competition due to a special hotel purchase mode which ensures that the original demand for accommodation remains there. This inhibits the "dual-core" revenue pattern of the municipal hotel industry from evolving into a "single-core" pattern centered on the new location of the exhibition hall. This will ensure that the overall and average revenue of the hotel industry in Yuexiu District maintains a long-term revenue advantage after the relocation of the exhibition hall.

Key words: conference and exhibition, star-rated hotel, revenue pattern, spatial reconstruction, Canton Fair, Guangzhou

CLC Number: 

  • F592.99