关键词: 淘宝村, 空间格局, 发展模式, 中国

Abstract: Based on 2013-2014 data of Taobao village from Ali Research, we choose three analysis methods, which are nearest point distance and nearest point index, kernel density analysis and the radius of gyration method, respectively, to explore spatial distribution pattern and influencing factors of Taobao village. The results show: 1) The distribution of Taobao villages shows significant regional imbalance. Mainly they gather in the eastern coastal cities, accounting for 98% of the total number of Taobao villages. And in the coastal areas they are distributed in continuous bands. Taobao villages concentrated in four high-density core areas, namely the Beijing-Tianjin-Hebei core area, the Yangtze River Delta core area, the core area of western coastal China and the Pearl River Delta core area. A few are distributed in Midwestern cities, but there is a trend of expansion to the Midwest. At the same time, the distribution of Taobao villages is consistent with that of the large and medium-sized cities. 2) The distribution of Taobao villages is mainly affected by natural resources, geographical location, industry concentration and internet penetration, Many Taobao villages are distributed at the places which have good natural resources, convenient traffic conditions, high industry concentration and Internet penetration. 3) There are two Taobao village development patterns: one is urban-relying pattern and the other is rural endogenous pattern. The former relies on large and medium-sized cities’ hardware and software facilities, such as the rapid development of e-commerce, convenient traffic environment, developed economy, close consumer market, and being located in the outskirts of cities. The rural endogenous pattern is based on the already formed Specialized Villages, conducting e-commerce. In future Taobao villages in central and western regions should be mainly distributed around the periphery of large and medium-sized cities and industrial clusters of specialized villages. Therefore, for development of Taobao village, urban-relying pattern should improve the corresponding supporting facilities, develop the local warehousing facilities and improve the transportation capacity, and rural endogenous pattern should improve the mechanization level of the specialized villages, extend the industrial chain, increase the added value, while constantly promoting the development of the intermediate industry and the gathering of end-enterprises, so as to enhance the popularity of electronic science, forming Taobao villages with perfect configuration.

Key words: Taobao village, spatial pattern, development pattern, China