热带地理 ›› 2022, Vol. 42 ›› Issue (4): 674-684.doi: 10.13284/j.cnki.rddl.003474

• 旅游地理 • 上一篇    下一篇

基于网络文本的廊道型旅游地意象研究——以皖南“川藏线”为例

杨晴晴(), 杨效忠()   

  1. 安徽师范大学 地理与旅游学院,安徽 芜湖 241002
  • 收稿日期:2020-12-30 修回日期:2021-06-03 出版日期:2022-04-05 发布日期:2022-04-25
  • 通讯作者: 杨效忠 E-mail:1244348793@qq.com;1075742914@qq.com
  • 作者简介:杨晴晴(1993—),女,安徽阜阳人,硕士研究生,研究方向为旅游意象,(E-mail)1244348793@qq.com
  • 基金资助:
    国家自然科学基金项目“旅游拥挤视角下的世界遗产地空间冲突特征、机制及调控研究”(41471129)

The Image of Corridor Tourism Destination Based on Internet-Text: A Case Study of Southern Anhui "Sichuan-Tibet Line"

Qingqing Yang(), Xiaozhong Yang()   

  1. School of Geography and Tourism, Anhui Normal University, Wuhu 241002, China
  • Received:2020-12-30 Revised:2021-06-03 Online:2022-04-05 Published:2022-04-25
  • Contact: Xiaozhong Yang E-mail:1244348793@qq.com;1075742914@qq.com

摘要:

旅游地意象是旅游地理学的重要研究主题,旅游者具身化意象认知结果对旅游地行为忠诚、满意度及旅游资源开发至关重要。借助蕴含旅游者记忆与叙事信息的网络游记文本及图片位置数据,采用质性与GIS分析相结合的方法,建构廊道型旅游地意象。研究发现:1)廊道型旅游地意象由线性意象、色彩意象、地方意象、审美意象和情感意象五维类属建构而成。2)皖南“川藏线”旅游者在场体验过程中的情感评价积极情感占主导地位,消极情感占比相对较少,其中高度积极情感所占比例显著高于高度消极情感。3)旅游者皖南“川藏线”意象要素感知特征呈现动静结合、线性体验与感知兼具两个层级。其中,动静特征通过静态景观与动态体验共同展现,线性体验更多强调旅游者产生的刺激、惊险、震撼的驾驶乐趣及情感升华。4)皖南“川藏线”线性意象热点集中于桃岭公路及六道湾周边,色彩意象热点集中于储家滩和红杉林两地,审美意象热点集中于储家滩、青龙湖、红杉林沿线,地方意象热点集中于储家滩、桃岭公路和水墨汀溪一带。

关键词: 廊道型旅游地, 旅游地意象, 情感评价, 意象认知热点, 皖南“川藏线”

Abstract:

The image of tourist destination is an important field in the study of tourism geography. The cognitive results of tourists' subject experience embodied image play an important role in the loyalty, satisfaction and development of tourist resources. In order to further explore the constitutive dimensions of tourists' images of corridor tourist destinations, this paper uses the Internet travel notes containing tourists' memory and narrative information to construct five dimensions of images of corridor tourist destinations,using qualitative analysis and GIS research methods. Finally, the following conclusions are drawn: 1) The image of corridor tourism destination is a complex dynamic process, which is the synthesis of cognition, imagination and emotion in the process of tourists' corridor experience. The construction of tourist destination image is of great significance to the construction of destination planning. Therefore, this paper deconstructs tourist image dimension with the help of grounded theory coding method, and finds that the image dimension of corridor tourism destination is constructed from five dimensions:linear image, color image, aesthetic image, local image and emotional image; 2) In order to deeply analyze the emotional results of tourists during corridor tourism, and to explore the emotional tendency of tourists by relying on emotion analysis tools, it is found that in the presence experience of tourists from "Sichuan-Tibet Line" in southern Anhui, positive emotions dominate, while negative emotions account for a relatively small proportion; 3) Through the analysis of key word frequency of travel notes, it is found that the perception features of the image elements of "Sichuan-Tibet Line" in southern Anhui show two levels: dynamic and static combination, linear experience and perception; 4) Relying on the spatial analysis function of GIS, the hot spots of tourists' perception of image elements are extracted, and finally it is found that the image cognition hot spot of "Sichuan-Tibet Line" in southern Anhui is presented in four dimensions: linear corridor, color, aesthetics and local.

Key words: corridor tourist destination, tourism destination image, emotional evaluation, hot spots of image cognition, "Sichuan-tibet Line" in southern Anhui

中图分类号: 

  • F590