热带地理 ›› 2019, Vol. 39 ›› Issue (5): 780-789.doi: 10.13284/j.cnki.rddl.003171
收稿日期:
2019-07-08
修回日期:
2019-08-27
出版日期:
2019-09-10
发布日期:
2019-11-08
通讯作者:
薛德升
E-mail:eesxds@mail.sysu.edu.cn
作者简介:
邓清华(1976—),女,四川人,博士研究生,研究方向为信息化与城市空间,(E-mail)dqh1120@sina.com;
基金资助:
Deng Qinghua1,2, Xue Desheng1(), Gong Jianzhou2
Received:
2019-07-08
Revised:
2019-08-27
Online:
2019-09-10
Published:
2019-11-08
Contact:
Xue Desheng
E-mail:eesxds@mail.sysu.edu.cn
摘要:
基于广州市居民食品购物行为问卷调查数据,利用交叉频数、卡方检验和对应分析,通过网购食品者同不网购食品者、不同区位网购食品者、不同网购食品频率者的对比,分析了网络购物影响下广州市居民购买食品行为的一般特征和空间特征。结果发现:1)网络购买食品的接受度总体不高,传统实体购物模式仍占主导,网络购买食品对实体店购买食品有一定的替代效应。2)网络购买食品对居住地周边商店负面影响较大,对商业区影响很小,超市和百货公司休闲零食、地方特产类食品销售会受到一定负面影响,生鲜类商店所受影响较小。3)不同区位居民网购食品的频率差异较小,单次花费、时间和网购原因空间差异较大,实体购物条件差的居民更倾向于网络购买食品,验证了Anderson等提出的“效率假说”。4)网购食品者的实体购物出行目的休闲性增加,周末购物出行更频繁,网购食品频率高的居民购物出行时间更短。
中图分类号:
邓清华, 薛德升, 龚建周. 网购时代广州市居民购买食品行为特征[J]. 热带地理, 2019, 39(5): 780-789.
Deng Qinghua, Xue Desheng, Gong Jianzhou. Behavior Characteristics of Food Shopping of Guangzhou Residents in the Age of Online Shopping[J]. Tropical Geography, 2019, 39(5): 780-789.
表1
调查样本基本情况统计"
样本属性 | 网购食品者 | 不网购食品者 | 合计 | ||||
---|---|---|---|---|---|---|---|
样本数/个 | 比例/% | 样本数/个 | 比例/% | 样本数/个 | 比例*/% | ||
性别 | 男 | 313 | 45.3 | 378 | 54.7 | 691 | 49.1 |
女 | 384 | 53.7 | 331 | 46.3 | 715 | 50.9 | |
年龄/岁 | 15~24 | 290 | 60.4 | 190 | 39.6 | 480 | 34.1 |
25~34 | 244 | 66.8 | 121 | 33.2 | 365 | 26.0 | |
35~44 | 114 | 46.9 | 129 | 53.1 | 243 | 17.3 | |
45~59 | 45 | 20.1 | 179 | 79.9 | 224 | 15.9 | |
≥60 | 4 | 4.3 | 90 | 95.7 | 94 | 6.7 | |
学历 | 初中及以下 | 25 | 12.3 | 179 | 87.7 | 204 | 14.5 |
高中或高职 | 129 | 41.2 | 184 | 58.8 | 313 | 22.3 | |
大专或本科 | 511 | 61.1 | 326 | 38.9 | 837 | 59.5 | |
研究生 | 32 | 61.5 | 20 | 38.5 | 52 | 3.7 | |
月收入 /万元 | <0.3 | 319 | 53.3 | 279 | 46.7 | 598 | 42.5 |
0.3~0.6 | 180 | 46.9 | 204 | 53.1 | 384 | 27.3 | |
0.6~1 | 139 | 51.5 | 131 | 48.5 | 270 | 19.2 | |
1~1.5 | 49 | 46.7 | 56 | 53.3 | 105 | 7.5 | |
>1.5 | 10 | 20.4 | 39 | 79.6 | 49 | 3.5 | |
职业 | 机关/事业单位人员 | 58 | 45.0 | 71 | 55.0 | 129 | 9.2 |
企业员工 | 194 | 56.4 | 150 | 43.6 | 344 | 24.5 | |
私营业者 | 73 | 40.3 | 108 | 59.7 | 181 | 12.9 | |
在校学生 | 281 | 61.4 | 177 | 38.6 | 458 | 32.5 | |
自由职业者 | 50 | 47.6 | 55 | 52.4 | 105 | 7.5 | |
农民 | 3 | 9.7 | 28 | 90.3 | 31 | 2.2 | |
退休人员 | 7 | 8.9 | 72 | 91.1 | 79 | 5.6 | |
其他 | 31 | 39.2 | 48 | 60.8 | 79 | 5.6 | |
居住 区位 | 中心区 | 241 | 48.7 | 254 | 51.3 | 495 | 35.2 |
近郊区 | 257 | 49.4 | 263 | 50.6 | 520 | 37.0 | |
远郊区 | 199 | 50.8 | 192 | 49.2 | 391 | 27.8 | |
合计 | 697 | 49.6 | 709 | 50.4 | 1 406 | 100 |
表2
居民实体店和网络购买食品的频率、单次花费、时间比例"
居民及购物渠道 | 月均购物频率/次 | 单次花费/元 | 时间 | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
0 | 1~4 | 5~10 | ≥11 | 合计 | <20 | 20~50 | 50~100 | >100 | 合计 | 工作日 | 周末 | 两者差不多 | 合计 | ||
不网购食品者 | 实体占比/% | 2.6 | 47.8 | 29.4 | 20.2 | 100 | 15.5 | 38.1 | 32 | 14.4 | 100 | 6.2 | 32 | 61.8 | 100 |
网购食品者 | 实体占比/% | 1 | 58.6 | 23.5 | 16.9 | 100 | 15.4 | 39.5 | 32 | 13.1 | 100 | 4.5 | 43.5 | 52 | 100 |
网络占比/% | 0 | 89.1 | 9.8 | 1.1 | 100 | 13 | 40 | 35.4 | 11.6 | 100 | 5.2 | 21.9 | 72.9 | 100 |
表5
不同区位居民网购食品的频率、单次花费和时间比例"
区域类型 | 月均网购频率/次 | 单次花费/元 | 时间 | ||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1~4 | 5~10 | ≥11 | 合计 | <20 | 20~50 | 50~100 | >100 | 合计 | 工作日 | 周末 | 两者差不多 | 合计 | |
中心区 | 88.0 | 11.2 | 0.8 | 100 | 11.0 | 33.7 | 40.1 | 15.2 | 100 | 5.5 | 19.9 | 74.6 | 100 |
近郊区 | 89.1 | 10.1 | 0.8 | 100 | 10.5 | 49.3 | 32.4 | 7.8 | 100 | 6.3 | 17.7 | 76.0 | 100 |
远郊区 | 90.5 | 7.5 | 2.0 | 100 | 18.8 | 35.5 | 33.5 | 12.2 | 100 | 3.6 | 29.6 | 66.8 | 100 |
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