热带地理 ›› 2021, Vol. 41 ›› Issue (1): 104-113.doi: 10.13284/j.cnki.rddl.003306
收稿日期:
2020-04-23
修回日期:
2020-10-09
出版日期:
2021-01-05
发布日期:
2021-02-19
通讯作者:
杨左
E-mail:908063800@qq.com;1791133245@qq.com
作者简介:
段正梁(1964—),男,湖南常德人,副教授,硕士生导师,管理学博士,主要从事企业战略管理研究,(E-mail)基金资助:
Zhengliang Duan(), Zhen Peng, Zuo Yang(
), Qing Bao, Lien Nguyen Thi
Received:
2020-04-23
Revised:
2020-10-09
Online:
2021-01-05
Published:
2021-02-19
Contact:
Zuo Yang
E-mail:908063800@qq.com;1791133245@qq.com
摘要:
基于对岳麓山景区447位旅游者的实地调研,运用拓展的计划行为理论并结合Logistic回归模型,分析影响两者发生悖离的因素,并进一步利用ISM解释结构模型分析各因素之间的逻辑关系。从Logistic回归结果看,旅游者的行为态度、感知行为控制等相关理性认知越好,发生悖离的可能性越低;旅游者积极环境情感和消极环境情感对悖离均有负向作用,相关环境情感越强烈,发生悖离的可能性越低;年龄越大、受教育程度越高,旅游者环境责任行为与意愿越一致;在性别方面,男性悖离度高于女性。从解释结构模型结果来看,积极环境情感和消极环境情感是表层直接因素,行为态度和感知行为控制是中间间接因素,旅游者性别、受教育程度和年龄是深层根源因素。
中图分类号:
段正梁, 彭振, 杨左, 鲍青, 阮氏莲. 情理整合视角下旅游者环境责任行为与意愿悖离研究——基于Logistic-ISM模型[J]. 热带地理, 2021, 41(1): 104-113.
Zhengliang Duan, Zhen Peng, Zuo Yang, Qing Bao, Lien Nguyen Thi. The Paradox between Tourists' Environmental Responsibility Behavior and Willingness from the Perspective of Rational Integration: Based on the Logistic-ISM Model[J]. Tropical Geography, 2021, 41(1): 104-113.
表2
变量定义与描述性统计"
变量名称 | 变量赋值 | 均值 | 标准差 |
---|---|---|---|
被解释变量 | |||
行为与意愿是否存在悖离? | 悖离=1,不悖离=0 | 0.436 | 0.496 |
解释变量 | |||
1. 行为态度 | |||
ATT1:对环境保护有益 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.497 | 1.154 |
ATT 2:采取环境责任行为是正确的 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.362 | 1.122 |
ATT 3:可以改善生态环境质量 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.481 | 1.090 |
ATT 4:有利于可持续发展 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.289 | 1.214 |
2. 主观规范 | |||
SN1:家人对我采取环境责任行为的态度 | 完全不赞同=1,不赞同=2,不确定=3,赞同=4,完全赞同=5 | 3.747 | 0.881 |
SN2:朋友对我采取环境责任行为的态度 | 完全不赞同=1,不赞同=2,不确定=3,赞同=4,完全赞同=5 | 3.720 | 0.860 |
SN3:同事对我采取环境责任行为的态度 | 完全不赞同=1,不赞同=2,不确定=3,赞同=4,完全赞同=5 | 3.866 | 0.998 |
SN4:其他游客对我采取环境责任行为的态度 | 完全不赞同=1,不赞同=2,不确定=3,赞同=4,完全赞同=5 | 3.743 | 1.004 |
3. 感知行为控制 | |||
PBC1:对采取环境责任行为难易程度的认知 | 非常困难=1,困难=2,一般=3,容易=4,非常容易=5 | 3.609 | 0.894 |
PBC 2:对自身参与环境责任行为时间和精力的评价 | 非常困难=1,困难=2,一般=3,容易=4,非常容易=5 | 3.832 | 0.891 |
PBC 3:对环境保护知识和要求的掌握程度 | 完全不了解=1,不了解=2,一般=3,较为了解=4,非常了解=5 | 3.600 | 0.986 |
PBC 4:对基础设施便利程度的认知 | 完全不了解=1,不了解=2,一般=3,较为了解=4,非常了解=5 | 3.671 | 0.971 |
PBC 5:对采取环境责任行为成功结果的预判 | 完全不了解=1,不了解=2,一般=3,较为了解=4,非常了解=5 | 3.579 | 0.958 |
4. 积极环境情感 | |||
自己或他人做了有利于环境保护的事: | |||
PEA1:我会感到自豪 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.660 | 1.044 |
PEA2:我会感到开心 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.727 | 1.121 |
PEA3:我会感到兴奋 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.732 | 1.130 |
PEA4:我会感到愉快 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.761 | 1.136 |
PEA5:我会感到高兴 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.664 | 1.122 |
5. 消极环境情感 | |||
自己或他人没有做有利于环境保护的事: | |||
NEA1:我会感到丢脸 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.595 | 1.138 |
NEA2:我会感到懊悔 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.575 | 1.167 |
NEA3:我会感到内疚 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.517 | 1.122 |
NEA4:我会感到难过 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.530 | 1.142 |
NEA5:我会感到愤怒 | 完全不同意=1,不同意=2,一般=3,同意=4,完全同意=5 | 3.611 | 1.213 |
6. 性别(Sex) | 男=1,女=0 | 0.532 | 0.500 |
7. 年龄(Age) | ≤25岁=1,26~35岁=2,36-45岁=3,46~55岁=4,≥56岁=5 | 2.667 | 1.216 |
8. 受教育程度(Edu) | 初中及以下=1,高中或中专=2,大专=3,研究生=4 | 2.579 | 0.905 |
表3
指标权重与信效度检验"
潜变量 | 观测指标 | 权重 |
---|---|---|
行为态度(ATT) Cronbach`s KMO=0.840 Sig.=0.000 | ATT1 | 0.245 |
ATT2 | 0.253 | |
ATT3 | 0.247 | |
ATT4 | 0.255 | |
主观规范(SN) Cronbach`s α=0.901 KMO=0.817 Sig.=0.000 | SN1 | 0.248 |
SN2 | 0.251 | |
SN3 SN4 | 0.252 0.249 | |
感知行为控制(PBC) Cronbach`s α=0.817 KMO=0.764 Sig.=0.000 | PBC1 | 0.196 |
PBC2 | 0.205 | |
PBC3 | 0.201 | |
PBC4 | 0.199 | |
PBC5 | 0.199 | |
积极环境情感(PEA) Cronbach`s α=0.910 KMO=0.974 Sig.=0.000 | PEA1 | 0.197 |
PEA2 | 0.207 | |
PEA3 | 0.197 | |
PEA4 | 0.197 | |
PEA5 | 0.203 | |
消极环境情感(NEA) Cronbach`s α=0.923 KMO=0.896 Sig.=0.000 | NEA1 | 0.196 |
NEA2 NEA3 | 0.199 0.202 | |
NEA4 | 0.201 | |
NEA5 | 0.201 |
表4
二元Logistic模型回归结果"
变量类别 | 变量名称 | 回归系数B | 检验误差S.E | 统计量Wald | 显著性Sig. | 幂值Exp |
---|---|---|---|---|---|---|
理性认知 | 行为态度 | -0.609*** | 0.120 | 25.635 | 0.000 | 0.544 |
主观规范 | 0.187 | 0.148 | 1.586 | 0.208 | 1.205 | |
感知行为控制 | -0.745*** | 0.175 | 18.071 | 0.000 | 0.475 | |
环境情感 | 积极环境情感 | -0.336** | 0.149 | 5.069 | 0.024 | 0.715 |
消极环境情感 | -0.719*** | 0.141 | 26.170 | 0.000 | 0.487 | |
个体特征 | 性别 | 1.017*** | 0.249 | 16.708 | 0.000 | 2.766 |
年龄 | -0.344*** | 0.101 | 11.744 | 0.001 | 0.709 | |
受教育程度 | -0.794*** | 0.144 | 30.334 | 0.000 | 0.452 | |
-2倍对数似然值 | 425.486 | |||||
Cox & Snell R2 | 0.342 | |||||
Nagelkerke R2 | 0.458 | |||||
H-L Tests | Sig.=0.777 | |||||
Sig. | 0.000 | |||||
模型预测准确率/% | 77.6 |
Ajzen I.1991.The Theory of Planned Behavior.Organizational Behavior & Human Decision Processes, 50(2): 179-211. | |
Ajzen I.2011.The Theory of Planned Behaviour: Reactions and Reflections.Psychology and Health, 26(9): 1113-1127. | |
陈振,郭杰,欧名豪.2018.农户农地转出意愿与转出行为的差异分析.资源科学,40(10):2039-2047.[Chen Zhen, Guo Jie and Ou Minghao.2018. Characterization of the Differences Between Farmers' Intention for Farmland Transfer and their Circulation Behavior.Resources Science, 40(10): 2039-2047.] | |
Cheng T M and Wu H C.2015.How Do Environmental Knowledge, Environmental Sensitivity, and Place Attachment Affect Environmentally Responsible Behavior? An Integrated Approach for Sustainable Island Tourism.Journal of Sustainable Tourism, 23(3): 557-576. | |
陈虎,梅青,王颖超,张博,李爽.2017.历史街区旅游意象对环境责任行为的驱动性研究——以满意度为中介变量.中国人口·资源与环境,27(12):106-116.[Chen Hu, Mei Qing, Wang Yingchao, Zhang Bo and Li Shuang.2017.A Research on the Driving Power About Environmentally Responsible Behavior from the Destination Image of Historic Blocks: Satisfaction as Mediator Variable.China Population, Resources and Environment, 27(12): 106-116.] | |
Chiu Y T H, Lee W I and Chen T H.2014.Environmentally Responsible Behavior in Ecotourism: Exploring the Role of Destination Image and Value Perception.Asia Pacific Journal of Tourism Research, 19(8): 876-889. | |
高键,魏胜.2018.基于计划行为理论的生活方式绿色化形成的双重交互效应研究.经济与管理评论,34(2):51-61.[Gao Jian and Wei Shen.2018.Research on Dual Interactive Effects of Green Lifestyle Formation Based on the Theory of Planning Behavior.Review of Economy and Management, 34(2): 51-61.] | |
Han H, Hsu J and Shue C.2009.Application of the Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmentally-Friendly Activities.Tourism Management, (3): 1-10. | |
Han H.2015.Travelers, Pro-Environmental Behavior in a Green Lodging Context: Converging Value-Belief-Norm Theory and the Theory of Planned Behavior.Tourism Management, 47: 164-177. | |
何学欢,胡东滨,粟路军.2017.境外旅游者环境责任行为研究进展及启示.旅游学刊,32(9):57-69.[He Xuehuan, Hu Dongbing and Su Lujun.2017.Research Progress and the Enlightenment of Tourist Environmentally Responsible Behavior (TERB) Based on Outbound Literature.Tourism Tribune, 32(9): 57-69.] | |
胡乃娟,孙晓玲,许雅婷,周子阳,朱利群.2019.基于Logistic-ISM模型的农户有机肥施用行为影响因素及层次结构分解.资源科学,41(6):1120-1130.[Hu Naijuan, Sun Xiaoling, Xu Yating, Zhou Ziyang and Zhu Liqun.2019.Influencing Factors of Farmers' Organic Fertilizer Application Behavior and Their Stratification Based on Logistic-ISM Model.Resources Science, 41(6): 1120-1130.] | |
Huang H C, Lin T H, Lai M C and Lin T L.2014.Environmental Consciousness and Green Customer Behavior: An Examination of Motivation Crowding Effect.International Journal of Hospitality Management, 40: 139-149. | |
Kanchanapibul M, Lacka E, Wang X and Chan H K.2014.An Empirical Investigation of Green Purchase Behaviour Among the Young Generation.Journal of Cleaner Production, 66: 528-536. | |
Kim M and Thapa B.2018.Perceived Value and Flow Experience: Application in a Nature-Based Tourism Context.Journal of Destination Marketing & Management, 8: 373-384. | |
Koenig-Lewis N, Palmer A, Dermody J and Urbye A.2014.Consumers' Evaluations of Ecological Packaging-Rational and Emotional Approaches.Journal of Environmental Psychology, 37: 94-105. | |
Lee T H and Jan F H.2015.The Effects of Recreation Experience, Environmental Attitude, and Biospheric Value on the Environmentally Responsible Behavior of Nature-Based Tourists.Environmental Management, 56(1): 193-208. | |
李楠楠,李同昇,于正松,芮旸,苗园园,李永胜.2014.基于Logistic-ISM模型的农户采用新技术影响因素——以甘肃省定西市马铃薯种植技术为例.地理科学进展,33(4):542-551.[Li Nannan, Li Tongsheng, Yu Zhengsong, Rui Yang, Miao Yuanyuan and Li Yongsheng.2014.Factors Influencing Farmers' Adoption of Newtechnology Based on Logistic ISM Model:a Case Study of Potato Planting Technology in Ding xi City, Gan Su Province.Progress in Geography, 33(4): 542-551.] | |
李文明,殷程强,唐文跃,李向明,杨东旭,张玉玲.2019.观鸟旅游游客地方依恋与亲环境行为——以自然共情与环境教育感知为中介变量.经济地理,39(1):215-224.[Li Wenming, Yin Chengqiang, Tang Wenyue, Li Xiangming, Yang Dongxu and Zhang Yuling.2019.Place Attachment and Pro-Environmental Behaviors of Bird-Watching Tourists:Taking Natural Empathy and Perception of Environmental Education as Mediating Variables.Economic Geography, 39(1): 215-224.] | |
罗文斌,张小花,钟诚,孟贝,Timothy D J.2017.城市自然景区游客环境责任行为影响因素研究.中国人口·资源与环境,27(5):161-169.[Luo Wenbing, Zhang Xiaohua, Zhong Cheng, Meng Bei and Timothy D J.2017.Research on the Influencing Factors of Tourists' Environmental Responsibility Behavior in Urban Natural Scenic Spots.China Population,Resources and Environment, 27(5): 161-169. ] | |
潘丽丽,王晓宇.2018.基于主观心理视角的游客环境行为意愿影响因素研究——以西溪国家湿地公园为例.地理科学,38(8):1337-1345.[Pan Lili and Wang Xiaoyu.2018.The Factors Affecting the Intention to Exhibit Environmental Behavior by Tourists: A Case Study of Xixi National Wetland Park in Hangzhou.Scientia Geographica Sinica, 38(8): 1337-1345.] | |
祁潇潇,赵亮,胡迎春.2018.敬畏情绪对旅游者实施环境责任行为的影响——以地方依恋为中介.旅游学刊,33(11):110-121.[Qi Xiaoxiao, Zhao Liang and Hu Yingchun.2018.Tourists' Awe and Environmentally Responsible Behavior: The Mediating Role of Place Attachment.Tourism Tribune, 33(11): 110-121.] | |
邱宏亮,范钧,赵磊.2018.旅游者环境责任行为研究述评与展望.旅游学刊,33(11):122-138.[Qiu Hongliang, Fan Jun and Zhao Lei.2018.Development of the Academic Study of Tourists' Environmentally Responsible Behavior: A Literature Review.Tourism Tribune, 33(11): 122-138.] | |
沈雪,张露,张俊飚,骆兰翎.2018.稻农低碳生产行为影响因素与引导策略——基于人际行为改进理论的多组比较分析.长江流域资源与环境,27(9):2042-2052.[Shen Xue, Zhang Lu, Zhang Junbiao and Luo Lanling.2018.Influencing Factors and Guiding Strategies for Low-Carbon Production in Rice Planting:Multiple-Group Analysis Using Interpersonal Behavior Improvement Theory.Resources and Environment in the Yangtze Basin, 27(9): 2042-2052.] | |
Su Lujun and Swanson S R.2017.The Effect of Destination Social Responsibility on Tourist Environmentally Responsible Behavior:Compared Analysis of First-Time And Repeat Tourists.Tourism Management, 49: 308-321. | |
王建明,吴龙昌.2015.亲环境行为研究中情感的类别、维度及其作用机理.心理科学进展,23(12):2153-2166.[Wang Jianming and Wu Longchang.2015.The Categories, Dimensions and Mechanisms of Emotions in the Studies of Pro-Environmental Behavior.Advances in Psychological Science, 23(12): 2153-2166.] | |
王建明.2015.环境情感的维度结构及其对消费碳减排行为的影响——情感—行为的双因素理论假说及其验证.管理世界,(12):82-95.[Wang Jianming.2015.The Dimensional Structure of Environmental Emotion and Its Influence on Consumption Carbon Emission Reduction Behavior—Two-factor Theory Hypothesis of Emotion-Behavior and Its Verification.Management World, (12): 82-95.] | |
王凯,李志苗,肖燕.2016.城市依托型山岳景区游客亲环境行为——以岳麓山为例.热带地理,36(2):237-244.[Wang Kai, Li Zhimiao and Xiao Yan.2016.Tourists' Pro-Environmental Behavior in Urban Mountainous Scenic Spot: A Case Study of the Yuelu Mountain.Tropical Geography, 36(2): 237-244.] | |
Warfield J N.2007.Binary Matrices in System Modeling.IEEE Transactions on Systems Man & Cybernetics, SMC-3(5): 441-449. | |
谢贤鑫,陈美球.2019.农户生态耕种采纳意愿及其异质性分析——基于TPB框架的实证研究.长江流域资源与环境,28(5):1185-1196.[Xie Xianxing and Chen Meiqiu.2019.Farmers' Willingness to Adopt Ecological Farming and Their Heterogeneity: Based on the TPB Framework.Resources and Environment in the Yangtze Basin, 28(5): 1185-1196.] | |
许增巍,姚顺波,苗珊珊.2016.意愿与行为的悖离:农村生活垃圾集中处理农户支付意愿与支付行为影响因素研究.干旱区资源与环境,30(2):1-6.[Xu Zengwei, Yao Shunbo and Miao Shanshan.2016.The Paradox Between Willingness and Behavior: Factors Influencing the Households' Willingness to Pay and Real Payment Behavior on Rural Domestic Garbage Centralized Treatment.Journal of Arid Land Resources and Environment, 30(2): 1-6.] | |
余威震,罗小锋,李容容,薛龙飞,黄磊.2017.绿色认知视角下农户绿色技术采纳意愿与行为悖离研究.资源科学,39(8):1573-1583.[Yu Weizhen, Luo Xiaofeng, Li Rongrong, Xue Longfei and Huang Lei.2017.The Paradox Between Farmer Willingness and Their Adoption of Green Technology from the Perspective of Green Cognition.Resources Science, 39(8): 1573-1583.] | |
余晓婷,吴小根,张玉玲,王媛.2015.游客环境责任行为驱动因素研究——以台湾为例.旅游学刊,30(7):49-59.[Yu Xiaoting, Wu Xiaogen, Zhang Yuling and Wang Yuan.2015.Factors Driving Environmentally Responsible Behaviors by Tourists: A Case Study of Taiwan, China.Tourism Tribune, 30(7): 49-59.] |
[1] | 古恒宇, 陶伟. 空间视角下旅游休闲场所的主客关系——以广州白天鹅宾馆大堂为例[J]. 热带地理, 2021, 41(1): 82-92. |
[2] | 来文立, 章杰, 赵志忠, 程叶青, 李涛, 王胜玉. 海南5A级旅游景区不同客源市场热感压力差异——以三亚南山文化旅游区为例[J]. 热带地理, 2020, 40(6): 1127-1135. |
[3] | 辛晓东, 保继刚, 刘义. 展馆迁址对城市星级酒店营收格局的空间重构——广交会实证[J]. 热带地理, 2020, 40(5): 930-941. |
[4] | 保继刚, 张子昂, 曲鸣亚. 城市功能与地位转变的内在逻辑与实现路径[J]. 热带地理, 2020, 40(4): 604-611. |
[5] | 时少华, 李享. 社会网络视角中世界文化遗产地旅游村寨的利益关系治理[J]. 热带地理, 2020, 40(4): 625-635. |
[6] | 李苑君, 吴旗韬, 陈聪, 张玉玲, 张争胜, 张虹鸥. 珠江三角洲海岸线旅游价值评估[J]. 热带地理, 2020, 40(1): 164-174. |
[7] | 张淑文, 陈勤昌, 王凯. 旅游产业集聚与区域旅游经济增长的关系——基于2001—2017年中国省际面板数据[J]. 热带地理, 2020, 40(1): 154-163. |
[8] | 刘倩倩, 姚战琪, 周功梅. 旅华外国客源市场时空结构再分析——基于入境休闲旅游者的数据[J]. 热带地理, 2020, 40(1): 128-136. |
[9] | 刘云刚, 宋宗员. 旅游地缘政治研究进展与展望[J]. 热带地理, 2019, 39(6): 931-941. |
[10] | 郭强, 尹寿兵, 刘云霞, 刘红婷. 旅游小企业成长特征及其影响因素——以宏村为例[J]. 热带地理, 2019, 39(5): 759-769. |
[11] | 郝美田. 基于因子分析法的深圳高端旅游竞争力评价[J]. 热带地理, 2012, 32(04): 452-456. |
[12] | 胡敏杰, 宋立中. “新型旅游”视角下的乡村旅游发展策略探讨——以福州市周边乡村为例[J]. 热带地理, 2012, 32(3): 307-312. |
[13] | 马艳利, 卢松, 杨仲元, 曹超轶. 皖南旅游区公路交通网络结构及其演变[J]. 热带地理, 2011, 31(6): 609-615. |
[14] | 王凯, 黎梦娜, 欧艳, 李娟. 区域旅游发展中的行政冲突及调控机制——以张家界为例[J]. 热带地理, 2011, 31(6): 616-622. |
[15] | 陈学娇, 孙虎. 云南国际旅游客源市场结构演变及优化[J]. 热带地理, 2011, 31(6): 634-640. |
|