民宿关系营销对顾客公民行为的影响——关系质量的中介效应与动机归因的调节效应
蒋亚军, 蔡逸伟, 郭玉, 王甫园, 周慧玲
The Influence of Homestay Relation Marketing on Customer Citizenship Behavior: The Mediating Effect of Relation Quality and the Moderating Effect of Motivation Attribution
Yajun Jiang, Yiwei Cai, Yu Guo, Fuyuan Wang, Huiling Zhou
热带地理
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2024, (4): 662
-672
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DOI: 10.13284/j.cnki.rddl.003856
