热带地理 ›› 2017, Vol. 37 ›› Issue (6): 844-851.doi: 10.13284/j.cnki.rddl.003002

• 论文 • 上一篇    下一篇

消费社会背景下杭州商业综合体的 时空格局及其趋势特征

崔万珍1,武前波2   

  1. (1.杭州万向职业技术学院 工商管理系,杭州 310023;2.浙江工业大学 建筑工程学院,杭州 310014)
  • 出版日期:2017-11-05 发布日期:2017-11-05
  • 作者简介:崔万珍(1979―),女,陕西旬阳人,硕士,讲师,主要研究方向为商业经济与管理,(E-mail)cuiwanzhen@163.com。
  • 基金资助:
    教育部人文社会科学研究规划基金项目(16YJAZH063);杭州市哲学社会科学规划课题(M15JC035)

Characteristics of Development and Construction of Commercial Complex in Hangzhou Based on Consumer Society

CUI Wanzhen1,WU Qianbo2   

  1. (1.Department of Business Administration,Hangzhou Wanxiang Polytechnic,Hangzhou 310023,China; 2.Department of Urban Planning,Zhejiang University of Technology,Hangzhou 310014,China)
  • Online:2017-11-05 Published:2017-11-05

摘要:

消费社会是当前城市发展的重要背景,各类商业空间相继被嵌入消费文化符号,推动了消费空间的蓬勃发展。以杭州为案例,采用消费社会理论探讨与商业地理数据统计方法,分析了杭州商业综合体的演变过程及其趋势特征。研究发现:杭州商业综合体正在日益崛起,重构了传统沿街零售业态,成为新时期城市消费空间的重要载体,其建筑体量规模化、功能业态多元化、空间布局郊区化是当前的显著特征。从杭州商业空间的未来发展趋势来看,规模化都市型综合体、日常化社区型综合体、智能化电商型综合体、地方化文化型综合体成为典型商业载体,从而构建出新时期城市的重要消费空间。

关键词: 商业综合体, 消费社会, 核心商圈, 杭州

Abstract: Consumer society is an important background of urban development. Taking Hangzhou as an example, the paper analyzes the evolution process and trend characteristics of commercial complex by adopting the theory of consumer society and the statistical method of commercial geographical data. It found that Hangzhou experienced the boom of traditional retail stores and department stores along the streets. Since 1990s, a large number of commercial facilities including Hangzhou department store building, Hangzhou Tower, Intime department store as the representatives, has been built up in the Wulin Square surrounding, which marked the formation of Wulin CBD and Yan’an road business axis with Department stores as the main retail industry. In the 21st century, commercial complex is rising on the edge and suburbs of the city with the rapid agglomeration of urban population and the formation of large residential areas, which built a Multicenter commercial space and reconstructed the retail industry of CBD in Hangzhou, becoming an important carrier of urban consumption space in the current. Along with the rising of the commercial complex, mass scale of building, diversification of function, the layout in the suburbs, are the remarkable characteristics of the commercial complex, which meet the daily and diversified needs of the rapidly growing urban population in Hangzhou. From the perspective of the future development of commercial complex, firstly, many commercial complexes will focus on the market, and it face the saturation excess crisis in Hangzhou; secondly, urban population growth has stagnated and community complex will rise in the current; thirdly, the cultural commercial complex is emerging with globalization, which meet consumer demand of local residents and foreign tourists; fourthly, Alibaba as the representative of the electricity supplier is restructuring the traditional retail business complex, such as Intime commercial complex is to carry out the electricity business operation system. Therefore, the large scale, the daily community oriented, intelligent electricity suppliers and local culture will become an important feature of commercial complex, which matches the rapid expansion of urban space, and will be actively integrated into daily life services, internet information technology and culture characteristics, thus creating humanism and personalized urban consumption space in Hangzhou.

Key words: commercial complex, consumer society, central business district (CBD), Hangzhou