Abstract: Consumer society is an important background of urban development. Taking Hangzhou as an example, the paper analyzes the evolution process and trend characteristics of commercial complex by adopting the theory of consumer society and the statistical method of commercial geographical data. It found that Hangzhou experienced the boom of traditional retail stores and department stores along the streets. Since 1990s, a large number of commercial facilities including Hangzhou department store building, Hangzhou Tower, Intime department store as the representatives, has been built up in the Wulin Square surrounding, which marked the formation of Wulin CBD and Yan’an road business axis with Department stores as the main retail industry. In the 21st century, commercial complex is rising on the edge and suburbs of the city with the rapid agglomeration of urban population and the formation of large residential areas, which built a Multicenter commercial space and reconstructed the retail industry of CBD in Hangzhou, becoming an important carrier of urban consumption space in the current. Along with the rising of the commercial complex, mass scale of building, diversification of function, the layout in the suburbs, are the remarkable characteristics of the commercial complex, which meet the daily and diversified needs of the rapidly growing urban population in Hangzhou. From the perspective of the future development of commercial complex, firstly, many commercial complexes will focus on the market, and it face the saturation excess crisis in Hangzhou; secondly, urban population growth has stagnated and community complex will rise in the current; thirdly, the cultural commercial complex is emerging with globalization, which meet consumer demand of local residents and foreign tourists; fourthly, Alibaba as the representative of the electricity supplier is restructuring the traditional retail business complex, such as Intime commercial complex is to carry out the electricity business operation system. Therefore, the large scale, the daily community oriented, intelligent electricity suppliers and local culture will become an important feature of commercial complex, which matches the rapid expansion of urban space, and will be actively integrated into daily life services, internet information technology and culture characteristics, thus creating humanism and personalized urban consumption space in Hangzhou.

Key words: commercial complex, consumer society, central business district (CBD), Hangzhou