Chenglong Han, Lingling Li, Gang Li, Li Lan, Ying He, Jianying Guo
As the pace of life accelerates and the demand for tourism quality increases, slow tourism, which emphasizes experiences, relaxation, and sustainability, has emerged. However, slow-tourism behaviors and perceptions differ widely across different urban contexts. We applied the basic framework of landscape perception theory to popular Citywalk routes in Chengdu, Wuhan, and Shanghai, which were obtained from the Xiaohongshu platform. By integrating spatial, multimodal data, and content analyses, as well as other methods, we explored the spatial behavioral patterns, perceptual differences, and the associated mechanisms of tourists during Citywalk activities in different urban contexts. The findings indicate that Citywalk activities mainly occurred within the second rings of cities, representing small-scale urban exploration that emphasizes experiential feelings over conventional mobile tourism. Tourists preferred culturally and artistically vibrant urban destinations. Citywalks are generally free, thereby embodying a subcultural phenomenon that contrasts with the stressful rhythm of life emitomized by "involution" and "996" work culture. Notable differences in cognitive imagery, emotional imagery, and cultural perception were present among the tourists in different cities, which shaped unique urban Citywalk tourism experiences. Based on different models and perceptual differences, Chengdu's Citywalk was defined as "a slow city tour centered around creative cultural districts that blends creative spaces and gourmet exploration," whereas those in Wuhan and Shanghai were defined as "a slow city tour centered around historical architecture, that blends cultural spaces and natural scenery" and "a slow city tour centered around urban landscapes that blends humanities, arts, and modern fashion," respectively. Differing geographical locations, planning concepts, development orientations, and historical backgrounds affected the Citywalk tourism experiences by influencing aspects such as the natural environment, spatial layout, developmental direction, and cultural characteristics of each city, which created different place perceptions. Geographical location affects the natural environment, tourism facilities, and cultural atmosphere of a city, whereas planning concepts influence urban spatial layouts, functional zoning, and the mode of tourism resource development, which affect the form and experiences in slow tourism. Development orientation determines the development direction of a city, thereby crafting unique attractions. Differing historical backgrounds create distinct urban cultural features, lifestyles, and tourism resources, which affect the direction of slow-tourism development. The findings of this study present the differences in Citywalk behaviors and perceptions in various urban contexts, filling a gap in comparative studies of cities within slow-tourism scenes. The findings also provide a new theoretical perspective for understanding the interactions between tourism behavior and urban spaces and offers reference experiences for other cities to develop slow tourism, enhance urban cultural tourism competitiveness, and promote sustainable urban tourism development.