TROPICAL GEOGRAPHY ›› 2018, Vol. 38 ›› Issue (6): 884-893.doi: 10.13284/j.cnki.rddl.003082

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Ancient Village Tourism Landscape Production under the Background of Commercialization: A Case Study of the Hongcun Village in Anhui

WEI Lijiao, WANG Chaohui, CUI Chunyu   

  1. ( School of Geography and Tourism, Anhui Normal University, Wuhu 241003, China )
  • Online:2018-11-30 Published:2018-11-30

Abstract:

Under the background of tourism commercialization, the tourism landscape production of ancient villages has been different. This paper aims to explore how the tourism landscapes produced in ancient village are today and to find a proper way of producing tourism landscapes. Taking Hongcun, an ancient village in Anhui, as an example, this paper researches the mode of production and mechanism of tourism landscape by participant observation and semi structured interview. The result shows that with the development of commercialization, Hongcun tourism landscape production mode changed from the original simple protection for cultural relics and ancient building to more complex. The corresponding production methods for three different types of tourism landscape are as follows: for the static tourism landscapes which are always gazed by tourists, people of Hongcun enhance the integrity of landscape by adding details while protecting the authenticity of heritage normally; for dynamic and participant tourism landscapes, they create diversified events and activities to enrich landscape types and strengthen external marketing in the form of uniting government and enterprise; for those tourism landscapes which are used to create atmosphere, they inherit the local ancient customs and retain the lifestyle of residents to provide fertile soil for the authenticity and vitality of the local culture. There is a production mechanism that many kinds of forces involved in behind Hongcun tourism landscape production: the government and the developer form a union in which politics and capital play their roles respectively and cooperatively, they are the leading forces of tourism landscape production; the local residents are the core soul of tourism landscape production with living in Hongcun as before and continuing the ancient way of life and traditional culture; Scenic spot merchants enjoy producing small-scale and personalized “shop landscape” to attract tourists, and they are the active member of tourism landscape production; The suggestions for improvement from external tourists are important references for the production of Hongcun tourism landscape. The above four power groups interact with each other, influencing the final outcome of Hongcun tourism landscape production in the process of pursuing their own interest. Finally, the paper points out that the tourism landscape production of the ancient villages needs to restore the living scene of the original inhabitants. It may be a positive solution to the tourism landscape production of ancient villages by establishing a balanced, sustainable landscape production mechanism and a reasonable benefit distribution system in the trend of the commercialization of tourism. This paper contributes to a more profound understanding of the meaning and mechanism of tourism landscape production and richer literature on landscape production by exploring Hongcun which is a typical ancient village tourism destination. Moreover, this research may be an available advice for managers of scenic spot and policy makers of ancient villages to answer the question that how to create new landscape or improve the quality of original landscape.

Key words: ancient village, tourism landscape, landscape production, the Hongcun village in Anhui