Abstract:

The image of tourist destination is an important field in the study of tourism geography. The cognitive results of tourists' subject experience embodied image play an important role in the loyalty, satisfaction and development of tourist resources. In order to further explore the constitutive dimensions of tourists' images of corridor tourist destinations, this paper uses the Internet travel notes containing tourists' memory and narrative information to construct five dimensions of images of corridor tourist destinations,using qualitative analysis and GIS research methods. Finally, the following conclusions are drawn: 1) The image of corridor tourism destination is a complex dynamic process, which is the synthesis of cognition, imagination and emotion in the process of tourists' corridor experience. The construction of tourist destination image is of great significance to the construction of destination planning. Therefore, this paper deconstructs tourist image dimension with the help of grounded theory coding method, and finds that the image dimension of corridor tourism destination is constructed from five dimensions:linear image, color image, aesthetic image, local image and emotional image; 2) In order to deeply analyze the emotional results of tourists during corridor tourism, and to explore the emotional tendency of tourists by relying on emotion analysis tools, it is found that in the presence experience of tourists from "Sichuan-Tibet Line" in southern Anhui, positive emotions dominate, while negative emotions account for a relatively small proportion; 3) Through the analysis of key word frequency of travel notes, it is found that the perception features of the image elements of "Sichuan-Tibet Line" in southern Anhui show two levels: dynamic and static combination, linear experience and perception; 4) Relying on the spatial analysis function of GIS, the hot spots of tourists' perception of image elements are extracted, and finally it is found that the image cognition hot spot of "Sichuan-Tibet Line" in southern Anhui is presented in four dimensions: linear corridor, color, aesthetics and local.

Key words: corridor tourist destination, tourism destination image, emotional evaluation, hot spots of image cognition, "Sichuan-tibet Line" in southern Anhui