Tropical Geography ›› 2019, Vol. 39 ›› Issue (5): 780-789.doi: 10.13284/j.cnki.rddl.003171
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Deng Qinghua1,2, Xue Desheng1(), Gong Jianzhou2
Received:
2019-07-08
Revised:
2019-08-27
Online:
2019-09-10
Published:
2019-11-08
Contact:
Xue Desheng
E-mail:eesxds@mail.sysu.edu.cn
CLC Number:
Deng Qinghua, Xue Desheng, Gong Jianzhou. Behavior Characteristics of Food Shopping of Guangzhou Residents in the Age of Online Shopping[J].Tropical Geography, 2019, 39(5): 780-789.
Tab.1
The basic statistics of surveyed samples
样本属性 | 网购食品者 | 不网购食品者 | 合计 | ||||
---|---|---|---|---|---|---|---|
样本数/个 | 比例/% | 样本数/个 | 比例/% | 样本数/个 | 比例*/% | ||
性别 | 男 | 313 | 45.3 | 378 | 54.7 | 691 | 49.1 |
女 | 384 | 53.7 | 331 | 46.3 | 715 | 50.9 | |
年龄/岁 | 15~24 | 290 | 60.4 | 190 | 39.6 | 480 | 34.1 |
25~34 | 244 | 66.8 | 121 | 33.2 | 365 | 26.0 | |
35~44 | 114 | 46.9 | 129 | 53.1 | 243 | 17.3 | |
45~59 | 45 | 20.1 | 179 | 79.9 | 224 | 15.9 | |
≥60 | 4 | 4.3 | 90 | 95.7 | 94 | 6.7 | |
学历 | 初中及以下 | 25 | 12.3 | 179 | 87.7 | 204 | 14.5 |
高中或高职 | 129 | 41.2 | 184 | 58.8 | 313 | 22.3 | |
大专或本科 | 511 | 61.1 | 326 | 38.9 | 837 | 59.5 | |
研究生 | 32 | 61.5 | 20 | 38.5 | 52 | 3.7 | |
月收入 /万元 | <0.3 | 319 | 53.3 | 279 | 46.7 | 598 | 42.5 |
0.3~0.6 | 180 | 46.9 | 204 | 53.1 | 384 | 27.3 | |
0.6~1 | 139 | 51.5 | 131 | 48.5 | 270 | 19.2 | |
1~1.5 | 49 | 46.7 | 56 | 53.3 | 105 | 7.5 | |
>1.5 | 10 | 20.4 | 39 | 79.6 | 49 | 3.5 | |
职业 | 机关/事业单位人员 | 58 | 45.0 | 71 | 55.0 | 129 | 9.2 |
企业员工 | 194 | 56.4 | 150 | 43.6 | 344 | 24.5 | |
私营业者 | 73 | 40.3 | 108 | 59.7 | 181 | 12.9 | |
在校学生 | 281 | 61.4 | 177 | 38.6 | 458 | 32.5 | |
自由职业者 | 50 | 47.6 | 55 | 52.4 | 105 | 7.5 | |
农民 | 3 | 9.7 | 28 | 90.3 | 31 | 2.2 | |
退休人员 | 7 | 8.9 | 72 | 91.1 | 79 | 5.6 | |
其他 | 31 | 39.2 | 48 | 60.8 | 79 | 5.6 | |
居住 区位 | 中心区 | 241 | 48.7 | 254 | 51.3 | 495 | 35.2 |
近郊区 | 257 | 49.4 | 263 | 50.6 | 520 | 37.0 | |
远郊区 | 199 | 50.8 | 192 | 49.2 | 391 | 27.8 | |
合计 | 697 | 49.6 | 709 | 50.4 | 1 406 | 100 |
Tab. 2
Percentage of frequency, one-time cost and time for shopping food in physical stores and online
居民及购物渠道 | 月均购物频率/次 | 单次花费/元 | 时间 | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
0 | 1~4 | 5~10 | ≥11 | 合计 | <20 | 20~50 | 50~100 | >100 | 合计 | 工作日 | 周末 | 两者差不多 | 合计 | ||
不网购食品者 | 实体占比/% | 2.6 | 47.8 | 29.4 | 20.2 | 100 | 15.5 | 38.1 | 32 | 14.4 | 100 | 6.2 | 32 | 61.8 | 100 |
网购食品者 | 实体占比/% | 1 | 58.6 | 23.5 | 16.9 | 100 | 15.4 | 39.5 | 32 | 13.1 | 100 | 4.5 | 43.5 | 52 | 100 |
网络占比/% | 0 | 89.1 | 9.8 | 1.1 | 100 | 13 | 40 | 35.4 | 11.6 | 100 | 5.2 | 21.9 | 72.9 | 100 |
Tab.5
Percentage of frequency, time and one-time cost for shopping food online in different locations %
区域类型 | 月均网购频率/次 | 单次花费/元 | 时间 | ||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1~4 | 5~10 | ≥11 | 合计 | <20 | 20~50 | 50~100 | >100 | 合计 | 工作日 | 周末 | 两者差不多 | 合计 | |
中心区 | 88.0 | 11.2 | 0.8 | 100 | 11.0 | 33.7 | 40.1 | 15.2 | 100 | 5.5 | 19.9 | 74.6 | 100 |
近郊区 | 89.1 | 10.1 | 0.8 | 100 | 10.5 | 49.3 | 32.4 | 7.8 | 100 | 6.3 | 17.7 | 76.0 | 100 |
远郊区 | 90.5 | 7.5 | 2.0 | 100 | 18.8 | 35.5 | 33.5 | 12.2 | 100 | 3.6 | 29.6 | 66.8 | 100 |
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