Verification and Expansion of the Theoretical Model about Trans-Local Food Brand Rebranding: A Case Study of Starbucks

Xinwen Liang, Guojun Zeng

Tropical Geography ›› 2021, Vol. 41 ›› Issue (6) : 1236-1245.

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Tropical Geography ›› 2021, Vol. 41 ›› Issue (6) : 1236-1245. DOI: 10.13284/j.cnki.rddl.003405

Verification and Expansion of the Theoretical Model about Trans-Local Food Brand Rebranding: A Case Study of Starbucks

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 41(6): 1236-1245 https://doi.org/10.13284/j.cnki.rddl.003405

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