The Influence of Homestay Relation Marketing on Customer Citizenship Behavior: The Mediating Effect of Relation Quality and the Moderating Effect of Motivation Attribution

Yajun Jiang, Yiwei Cai, Yu Guo, Fuyuan Wang, Huiling Zhou

Tropical Geography ›› 2024, Vol. 44 ›› Issue (4) : 662-672.

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Tropical Geography ›› 2024, Vol. 44 ›› Issue (4) : 662-672. DOI: 10.13284/j.cnki.rddl.003856

The Influence of Homestay Relation Marketing on Customer Citizenship Behavior: The Mediating Effect of Relation Quality and the Moderating Effect of Motivation Attribution

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2024, 44(4): 662-672 https://doi.org/10.13284/j.cnki.rddl.003856

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