The Influence of Homestay Relation Marketing on Customer Citizenship Behavior: The Mediating Effect of Relation Quality and the Moderating Effect of Motivation Attribution

Yajun Jiang, Yiwei Cai, Yu Guo, Fuyuan Wang, Huiling Zhou

Tropical Geography ›› 2024

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Tropical Geography ›› 2024

The Influence of Homestay Relation Marketing on Customer Citizenship Behavior: The Mediating Effect of Relation Quality and the Moderating Effect of Motivation Attribution

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2024

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